The Greening the Screen sustainability toolkit is full of ideas and examples intended to encourage the screen production industry to use its creativity to seek win-win solutions that deliver both screen success and protection of New Zealand’s natural, historical and cultural heritage. Recognising the constraints faced by the industry, the toolkit is designed to help the screen production industry to think smarter, work better and add value. It contains practical improvement measures that can be implemented on any production regardless of size. The toolkit encourages all users to focus on what matters most to their business. The very nature of screen production in New Zealand, where groups of professionals come together for a few months and then disperse to other projects, provides a great opportunity for Greening the Screen practices to spread throughout the industry.

Screen production in New Zealand

Film and television make a significant contribution to New Zealand's economy and export earnings, as well as being very powerful media through which we express our national identity and assert our unique brand. (Clark & Tizard 2003)

The screen production industry plays a vital role in New Zealand and is identified in the Growth and Innovation Framework as a key sector to foster growth across the national economy. The New Zealand screen production industry generated gross revenues of $1,266 million in 2007/08, representing an 18% increase over the previous year. New Zealand’s screen industry is comprised of just over 2,200 enterprises covering production, post-production, distribution, exhibition and television broadcasting: collectively these screen industry enterprises generated just over $2,700 million in gross revenues, according to Statistics NZ in 2007/08

Statistics NZ Web Reference: www.stats.govt.nz

The screen production industry is a major vehicle in the international marketing of the nation. It is the vision of New Zealand captured on film that attracts many international production companies and tourists to visit every year. The key organisations that support the screen production sector include:

• Film New Zealand, an independent trust established in 2003 to promote New Zealand as a location for overseas investment in film production.

• Creative New Zealand, a Crown entity established in 1994 as the national arts development agency including the performing arts.

• Investment New Zealand, a specialist investment promotion agency established in 2002 within New Zealand Trade & Enterprise. It matches high growth businesses in strategic sectors to international investors.

• New Zealand Film Commission, a Crown entity established in 1978 to encourage productions made in New Zealand by investing in New Zealand film makers.

• NZ On Air, a Crown entity, established in 1989 to promote and foster the development of New Zealand’s culture on the airwaves by locally-made television programmes, public radio networks and access radio, and to promote New Zealand music by finding music videos and radio shows.

• New Zealand Trade & Enterprise, the national economic development agency established in 2003 to grow the New Zealand economy by boosting the capability of businesses and regions, and facilitating participation in overseas markets.

• Te Māngai Pāho, a Crown entity established in 1993 to make funding available for the production of Māori language television programmes, Māori language music CDs and to the national network of Māori radio stations.

• The Screen Production and Development Association of New Zealand represents the interests of producers and production companies on all issues affecting the commercial and creative aspects of independent screen production in New Zealand.

Film New Zealand and the Regional Film Offices (RFOs) offer support and assistance to screen production companies to help them understand and access New Zealand locations. The regional film office network is made up of Film Auckland, Film Volcanic, Film Venture Taranaki, Film Wellington, Film Queenstown and Film Dunedin. This RFOs are especially helpful for international companies unfamiliar with New Zealand and its regulatory requirements. Film New Zealand, Local Government New Zealand and New Zealand Trade & Enterprise developed the NZ Local Government Filming Protocol through which some 28 local councils have been accredited with “film friendly status”.

Film New Zealand and the Regional Film Offices ensure that filmmakers are aware of Department of Conservation (DOC) and local authority consent requirements.

National parks and conservation lands help to make New Zealand a special filming destination. We encourage you to work closely with DOC on your filming projects, and to treat the land with respect. That way, our treasured locations can continue to be appreciated worldwide through the moving image. (Film New Zealand 2003)

In addition to landscape protection and conservation issues, New Zealand has special indigenous cultural issues to be considered. Screen production companies are required to respect Māori sites and communities and are expected to seek expert guidance to ensure accurate and appropriate interpretation of culturally significant images and knowledge.

Relevant codes of practice for Filming on Public Conservation Lands and General Guidelines and Protocols for Filming within Iwi (Tribal) Boundaries are referenced in appropriate sections of the toolkit. Other codes of practice for Animal Welfare, Engagement of Cast (the Pink Book) and Engagement of Crew (the Blue Book) developed by the New Zealand screen production industry, are not specifically used in the toolkit but are available on the Film New Zealand website.
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