Many of the environmental improvements required are not “rocket science”, but in the screen production environment, they will challenge both screen production professionals and environmental managers. The ephemeral nature of the industry in New Zealand presents particular challenges for the introduction of environmental management practices to the industry. Success requires commitment from the industry and flexibility from environmental advocates to achieve environmental objectives within the constraints of filming schedules. The professionals (writers, producers, directors, actors and technicians) involved in screen production are receptive to environmental and social messages. Greening the Screen is a concept that fits well with the ethos of an industry that strives for innovation and excellence.