Continuing Action

This section explains the main steps involved in setting up systems to manage your environmental impacts and some of the forms of recognition (standards, labels, reporting) available should your company wish to gain environmental credentials. Finally, initiatives such as corporate social responsibility, corporate governance and ethical investment are explained as these can overlap with environmental responsibility initiatives and they are being adopted by the screen production industry overseas and in New Zealand.

Environmental management systems

An environmental management system (EMS) is a systematic approach for managing, reviewing, correcting and improving an organisation’s environmental issues and opportunities. An EMS offers a structured method for incorporating environmental considerations into day-to-day operations and is designed to promote continual improvement in environmental performance. There are two EMS standards in use in New Zealand: The International Standards Organisation (ISO) environmental management system standard ISO 14001 and Enviro-MarkŪNZ.

ISO 14001 provides a generic framework for the development of an EMS. It can cover an entire organisation or a specific part such as a facility or operating unit, or several facilities. It is designed to be applicable to all types and sizes of organisation although it has been traditionally used on larger industrial organisations with significant environmental impacts.

An ISO 14001-certified organisation must have:
  • An environmental policy supported by top management
  • Environmental goals, objectives, and targets that support the policy
  • Defined roles, responsibilities, and authorities
  • An environmental management programme/plan (including documented procedures)
  • A process for communicating its EMS to all interested parties
  • A programme for auditing and corrective action.

  • Organisations are third-party audited by a certification body.

    Enviro-MarkŪNZ is an Internet-based, five-step, modular certification programme; it is based on ISO 14001 but includes health and safety. It is designed for organisations of all sizes. The programme has at its core an easy-to-use self-assessment and planning process that enables users to evaluate their environmental management performance against the Enviro-MarkŪNZ standards. Achievement of the standard is verified by an external audit. Once certified, the company can use the Enviro-MarkŪNZ logo for that standard on its products.

    An environmental business plan generated from the self-assessment process provides an indication of the overall effectiveness of current environmental, health and safety management against the five levels of Enviro-MarkŪNZ. It also identifies the appropriate steps that need to be taken to achieve a higher Enviro-MarkŪNZ standard.

    Disney’s Environmental Management

    The Walt Disney Company has been involved in environmental management since the early 1990s and over time has developed a sophisticated environmental portfolio. In 2008 Disney committed to the following environmental initiatives:

  • Greenhouse gas emissions reduction.
  • Waste minimisation.
  • Ecosystems conservation.
  • Inspiring action amongst employees, guests, viewers, businesses and other interested parties. Disney also produces an annual environment reporting detailing all initiatives and their successes.
  • BBC’s Corporate Environmental commitments

  • Environmental programming such as the Saving Planet Earth series watched by 16 million people.
  • Reducing energy and transport by 20%.
  • Reducing water and waste by 25%.
  • Breathing Spaces initiative which inspires communities to transform run down areas into a haven for wildlife.
  • Use only 100% recycled paper and stationary.
  • Greenhouse gas emissions measurement and reduction.
  • Annual corporate social responsibility reports that outline progress on environmental initiatives
  • Other business areas of the BBC such as BBC Worldwide and BBC Radio are also implementing similar initiatives..

    Greening the Screen Logo